Online Fundraising Manager

Permanent employee, Full-time · Germany, Berlin

About us
ProVeg is an international food awareness organisation working to transform the global food system by replacing conventional animal products with plant-based and cultivated alternatives. ProVeg works with companies, governments, public institutions, medical professionals, the media, and the public to help the world transition to a society and economy that are less dependent on animal agriculture and more sustainable for humans, animals, and our planet.

We base our strategy on empirically-based evidence whenever possible. We seek to stay abreast of the latest research to inform our strategic considerations and outreach materials. We evaluate all of our programs to make sure we are allocating our resources in the best way to reach our goal.

ProVeg fosters a culture in which challenges become opportunities to learn and thrive. Because changing the global food system is a huge undertaking, we are looking for new team members who are pragmatic and professional and who are willing to step out of their comfort zone when needed. Critical problem-solving skills, team spirit, and creativity are all vital to accomplishing our ambitious goals.

DEI (diversity, equity, inclusion) Statement

ProVeg is committed to assessing applicants equitably, regardless of race, religion, colour, sex, age, national origin or ancestry, refugee background, genetic information, neurodiversity, disability, marital status, parental status, pregnancy, sexual orientation, HIV status, gender identity, or gender expression. People of colour, women, people with disabilities, people from LGBTQIA+ communities, elderly people, refugees and people living with HIV are strongly encouraged to apply.

Role Summary
The Online Fundraising Manager is the major interface between the Fundraising and Communications Department. The Online Fundraising Manager is responsible for creating online campaigns that reach the target groups to generate new memberships and donations, starting with petitions or advertisements. State of the art know-how of social media and SEO is a must to fulfill this position, as well as technical requirements to optimise the online campaigns.
  • Creating effective 

  • online fundraising campaigns

  • Managing the entire lifetime value / journey (from petitions to conversion)

  • Managing state of the art online tools and advertisement techniques to run the campaigns

  • Content creation together with the Communications Department

  • Tracking and analysing performance plus ongoing website optimisation

  • Analysing and creating programs to increase cross-conversion (offline/online conversion)



  • Bachelor or Master Degree in Business Administration, Marketing, Communications, New Media/Digital Design or Fundraising or a comparable field

  • Proven experience with a minimum of two years of working in online fundraising or online marketing 

  • Experience in developing and implementing (international) online fundraising/marketing/communication strategies

  • Experience in working with people from different backgrounds and a strong commitment to equal opportunities

  • Strong collaboration and excellent interpersonal skills with the ability to thrive in a team and to develop and maintain positive employee relations

  • Experience in working with a charity and knowledge of NGO-sector-specific issues

  • Excellent communication skills in German; good English language skills

  • Good understanding of and alignment with ProVeg’s vision and mission

  • Self-starter personality with a curious nature and a drive to continuously optimise

  • Excellent project planning skills

  • A positive, proactive and enthusiastic work attitude 

  • Ability to work well under pressure and manage time effectively

  • Willingness to undertake appropriate training as required


  • Additional SEO management qualification/experience

  • Additional social media qualification/experience

  • Excellent copywriting skills and the ability to deliver creative content (text, image and video)
Benefits of working with us
  • Strong organisational focus on personal development and designated training budget

  • Flexibility around working arrangements

  • Delicious and healthy vegan lunch every day at our Berlin office

  • And last but not least: Become part of a great team and work with us towards  a world where everyone chooses delicious and healthy food that is good for all humans, animals, and our planet

As soon as possible
Further information

Our Application Procedure

Your application should include a cover letter, a CV and work certificates. Please tell us how you found this job ad! Please send us your application using our online form. ( Thank you!

The upcoming steps include:

  1. Online test

  2. Online trial tasks

  3. A first phone interview

  4. A personal interview and an optional “trial day”, that includes the handling of tasks that are typical for the role you are applying for. If you are not from Berlin you can do this tasks at home. That helps us to get to know you and your way of working better, and gives you a chance to get a full picture of the job and us

  5. The final decision may need an extra interview

Your application

We are happy about your interest in ProVeg. Please send us your application only by using the following form.

The application process takes between four and eight weeks and includes the following steps:

  • Screening by the HR department
  • Screening by the respective department
  • Processing of trial tasks
  • First Interview
  • Possibly second interview
  • Confirmation
For federal voluntary services and internships, the process is shortened slightly and usually only one interview is conducted. In these cases, the trial tasks are usually carried out in the form of a trial day at our Berlin office.

Please submit your application including a cover letter, CV and references in one PDF document (max. 3 MB) and answer the questions in our general questionnaire for all applicants. Your contact person is Nora Winter, Head of HR.
In order to upload multiple files, please select them in one go by using the CTRL key on Windows or the CMD key on Mac.