PR & Fundraising Coordinator

Permanent employee, Full-time · Cape Town Office

About us
ProVeg is an international food awareness organisation working to transform the global food system by replacing conventional animal products with plant-based and cultivated alternatives. ProVeg works with companies, governments, public institutions, medical professionals, the media, and the public to help the world transition to a society and economy that are less dependent on animal agriculture and more sustainable for humans, animals, and our planet.

We base our strategy on empirically-based evidence whenever possible. We seek to stay abreast of the latest research to inform our strategic considerations and outreach materials. We evaluate all of our programs to make sure we are allocating our resources in the best way to reach our goal.

ProVeg fosters a culture in which challenges become opportunities to learn and thrive. Because changing the global food system is a huge undertaking, we are looking for new team members who are pragmatic and professional and who are willing to step out of their comfort zone when needed. Critical problem-solving skills, team spirit, and creativity are all vital to accomplishing our ambitious goals.

DEI (diversity, equity, inclusion) Statement

ProVeg is committed to assessing applicants equitably, regardless of race, religion, colour, sex, age, national origin or ancestry, refugee background, genetic information, neurodiversity, disability, marital status, parental status, pregnancy, sexual orientation, HIV status, gender identity, or gender expression. People of colour, women, people with disabilities, people from LGBTQIA+ communities, elderly people, refugees and people living with HIV are strongly encouraged to apply.

Role Summary
Are you passionate about a plant-based lifestyle? Do you want to use your expertise in PR, general communications and/or fundraising to advance the plant-based message in South Africa, and make a real difference for animals, our health, society and the planet? Does the prospect of joining and contributing to a global pro-vegan organisation excite you? If so, then come join the team at ProVeg.

ProVeg South Africa is looking for an experienced communications professional to help us get our message to a mainstream audience in South Africa and to drive our fundraising effort so we can increase our capacity to create change.  The primary focus of this role is split between 1. Achieving positive mainstream media coverage for plant-based diets and the work that ProVeg is doing in South Africa, and 2. Fundraising, through developing online donor drives and major donor strategy, sourcing and applying for appropriate grants, and ensuring that fundraising is integrated into all relevant aspects of our work.

As we are a small, dynamic team, the candidate will also be responsible for other tasks and will need to help with ad hoc projects in addition to PR and Fundraising.
Core work area 1: PR
  • Creating and managing relationships with media, and where relevant other stakeholders, such as companies, food service professionals, policy and decision-makers, and medical/health professionals
  • Expanding the ProVeg media list
  • Writing press releases - both proactive and reactive, including researching appropriate topics
  • Following up on PR opportunities, including setting up interviews, sending information to journalists etc.
  • Implementing international and national ProVeg projects and campaigns for South Africa mainstream audience and trade press
  • Maintaining PR content schedule
  • Tracking media mentions and updating media mentions schedule
  • Updating In the Media and Press sections on the ProVeg website
  • Managing media events
  • Managing ProVeg monthly General and Veggie Challenge Newsletters
  • Managing Proveg blog
  • Assisting with social media and ambassador/influencer outreach strategy
  • Monthly internal reporting on key communications targets and performance, and external reporting to donors, sponsors and other stakeholders.
Core work area 2: Fundraising
  • Identifying and applying for appropriate grants
  • Liaising with the International fundraising team to develop pitches, proposals and grant applications for ProVeg South Africa work
  • Developing and implementing an online donation strategy
  • Assisting with establishing and meeting goals for fundraising.
  • Drafting materials to promote fundraising efforts.
  • Ensuring compliance with applicable laws, regulations, or guidelines related to fundraising.
  • Performing other duties as assigned.
  • Communications, PR, marketing, branding fundraising-related qualification
  •  A minimum two years of professional experience with a bachelors/masters in PR, Communications or Fundraising OR a minimum of four years of professional experience without a relevant bachelors/masters degree 
  • Excellent, professional language skills - written and spoken English (writing samples will be required) 
  • Excellent project management skills (planning, task management, setting timelines and meeting deadlines)
  • Effective listening, objection handling, persuasion and negotiation skills.
  • The ability to work well under pressure and manage time effectively.
  • Outgoing and confident personality, able to network effectively and represent ProVeg at events
  • Have a strong work ethic and work well independently and remotely when required
  • Experience in working with people from different backgrounds as well as a strong commitment to equal opportunities
  • Strong collaboration and excellent interpersonal skills, with the ability to thrive in a team and to develop and maintain positive employee relations
  • Strong motivation to support the plant-based movement and alignment of your values with those of ProVeg 
  • Own transport and cell phone is needed
  • South African ID or valid work permit if not South African
  • Based in Cape Town
  • Established connections with local media
  • Experience working in a non-profit  environment
  • Fluent in additional official South African languages
  • Experience with WordPress, MailChimp or other mass-emailing platforms
  • Experience with CiviCRM or other CRM tools 
Benefits of working with us
We are a very driven team striving to create a world in which people make healthy and delicious food choices that are beneficial for all humans, animals, and the planet. Harmonious and effective teamwork and pleasant work culture are important to us. We value candour, mindfulness, tolerance, as well as high commitment and willingness to learn. ProVeg South Africa offers you the chance to do the most good for animals, in the most effective way possible, and to promote and accelerate the transition to a sustainable society.

We are an NPO with limited funding, and at this stage, our salaries may not be able to compete with more established non-profit organisations. The position is however a rare opportunity to be paid to work in this movement and to be part of an international pro-vegan advocacy organisation.

Monthly remuneration: R15,000 - R22,000 per month CTC depending on qualifications, experience and hours.
Application deadline: 27th of November 2020
Phone interviews: First week of December 2020
2nd round of interviews: Last week of December 2020
Start Date: As soon as possible
Further information
Our Application Procedure

Your application should include a cover letter and CV. Please tell us how you found this job ad. Please submit your application using our online form. ( Thank you!

If you have successfully made it to the long list of applicants, you will be invited for a phone interview, usually within two weeks of the application deadline. Should you be shortlisted, the next steps will be:
  1. An online task.
  2. A virtual face-to-face interview.
  3. If applicable, an optional ‘trial day”, that includes the handling of tasks that are typical for the role you are applying for. This step helps us to get to know you and your way of working better and gives you a chance to get a full picture of the job and our organisation. 
  4. The final decision may require an additional interview, usually with Senior Management.
Job Details
Status: Permanent
Hours: 32-40 hours/week
Location: Remote, ideally in Cape Town, South Africa
Reports to: Country Director, ProVeg South Africa
Sending applications for this position is currently not working. Try again later.

Your application

We are happy about your interest in ProVeg. Please send us your application only by using the following form.

The application process takes between four and eight weeks and includes the following steps:

  • Screening by the HR department
  • Screening by the respective department
  • Processing of trial tasks
  • First Interview
  • Possibly second interview
  • Confirmation
For federal voluntary services and internships, the process is shortened slightly and usually only one interview is conducted. In these cases, the trial tasks are usually carried out in the form of a trial day at our Berlin office.

Please submit your application including a cover letter, CV and references in one PDF document (max. 3 MB) and answer the questions in our general questionnaire for all applicants. Your contact person is Nora Winter, Head of HR.
In order to upload multiple files, please select them in one go by using the CTRL key on Windows or the CMD key on Mac.